![]() ![]() However, you also need to consider the experience your customers are going to get too. User experience: The experience that you have when building your storefront needs to be good.Keep in mind that open source eCommerce platforms are often harder to use than their hosted counterparts. Ease of use: A drag and drop builder for editing your ecommerce solution and plenty of back-end documentation can help to encourage better ease of use.No matter how many products you’re hosting on your website, make sure that you can maintain the performance of your site with good hosting, no matter how many plugins, add-ons and other features you’re using. Speed and performance: Business owners will have a hard time convincing anyone to buy their products if their pages don’t load quickly.Make sure that your platform can scale well, with a small learning curve. As your company grows, you may need support for unlimited products, new payment options, and even digital product selling. Scalability: Just because you’re running a small business now, doesn’t mean that it’s going to stay small forever.Ensure you can access everything from content management tools to inventory management in your back end. Back end tools: What kind of support do you need when it comes to running your online shop? The best platform could feature anything from access to WordPress plugins, support for CSS and SKUs, or even app management systems for mobile devices.The good news is that most of the open-source platforms and hosted systems on the market today come with free versions that you can try before you buy. Most small store owners want ecommerce tools that are packed full of useful tools, but also come with a relatively low price tag. Price/Budget: While there’s a lot more to an ecommerce solution than it’s price, as a small business owner, you’ll be reluctant to take on any additional cost.To help you sort through some of the top performers that we’ll list below, here are some essential points to consider. These user-friendly tools are often less problematic for newbies, as they come with various tools built-in, such as free themes, drag-and-drop customization, and support for unlimited products. On the other hand, if you’re a beginner in the world of eCommerce business management, then you might want to switch the open source commerce platform out for a hosted solution. For instance, you might want an open source website builder with a user-friendly back-end where you can experiment with inventory management, abandoned cart recovery, and different kinds of web hosting. There are a lot of different points to consider, from the site’s reputation, to the kind of support you can expect when bringing your business to life.įor some companies, the right platform will be the one that allows them to build something truly creative for their ecommerce store. With so much choice, how do you determine which platform is right for you? Choosing The Best Ecommerce Platform for Small BusinessĬhoosing the right ecommerce platform is a lot like choosing a physical address for your brick-and-mortar store. As a result, there are dozens of different companies all claiming to have the best ecommerce platform to offer today’s small business owners. Selling online has become such a cost-effective, efficient, and popular way to earn your fortune in the digital landscape, that everyone wants a piece of the pie. With a tool like Shopify, Wix, or Squarespace, sellers can leave the days of restrictive sales on Amazon or eBay behind, in favor of an ecommerce site that they have complete control over. The only difference is that you’ll be building a virtual storefront, rather than a physical one.Įcommerce platforms are how business owners of all shapes and sizes carve out a place for themselves in the new digital landscape. However, you still need a location or “home base” for your business. In the age of the internet, anyone can start their own company without ever having to worry about physical foot traffic. The evolution of the internet has introduced an exciting new industry, where creativity and passion are more important than real-estate. Now, we’re living in a slightly different world. After all, not every would-be entrepreneur had the cash required to buy their own building. That meant that starting a business was often a difficult process. Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location.
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